The Road to Member Engagement - Personalized Marketing
We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication. And engagement is the factor that will most directly impact your marketing efforts. You might feel like you have a registration problem or a renewal problem. In that case, certain tactics can help, but here’s the bottom line: you almost always have an engagement problem.
Target Audience: Membership, Marketing, Data Admins
Take Aways:
-How to gather your best member and coordinate systems like marketing automation, online communities and iMIS for improved member insights
-How content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients
-How to leverage the predictive nature of online activities to tailor the whole member experience
Instructor: Brian Weiner, Higher Logic, Manager, Association Sales
Online registration not available.